Senior Associate of Operations & Business Development
Payvand Natanzi is a Senior Associate at George Smith Partners, based in the Century City office. Raised in the greater Los Angeles area, she is a proud Persian American Jew. Payvand started at GSP as an analyst in June 2022 and now oversees the firm’s operations and business development sector. She holds a BS in Real Estate Development from USC. Additionally, Payvand serves as the Director of a Jewish young professional organization called GoSephardic. Beyond her professional pursuits, Payvand channels her creativity into her longstanding food blog she’s run since 2016, Fleeb’s Kitchen. She is passionate about culinary arts, painting, and staying active through her daily fitness classes.